ftOfitE OF M^
The Paper" connecting all Whiting fr Davis interests.
Plainville, Mass., January 18, 1923
Views of Honolulu, T. H. Scene at left shows Kalakaua Ave., named after last King of Hawaii.
Center:- A Traffic Cop; Right:- River Street, Oriental District.
Whiting & Davis Mesh Bags of Gold, Steeling Silver and Nickel Siiver are Carried and Prized for
their Beauty kv Milady of Honolulu.
A New Merchandising Idea Developed
Mesh Bags Shown in National Advertising
Now Sold in Combination Sets
One of the most progressive steps we
have ever taken to extend the sales and
increase the popularity of Whiting &
Davis Mesh Bags is our origination of
the "Combination" idea in selling. The
idea is being received by the trade with
the heartiest of endorsements and praise
for our foresight.
The "Combination" idea is to group
together those bags which have been
nationally advertised and have proved,
by actual sales, to be the most popular
and sell the entire "Combination" to a
wholesaler and, in turn, the retailer. The
"Combination" contains such a variety
of shape and design as to make a com-
plete stock in itself. Combination No.
1, containing twelve of the better grades,
has already been announced to the trade,
in a bsautiful four-page insert in the
January trade papers, in "Whiting"
One of the most valuable features of
this "Combination" idea is that it is a
very practical solution for what was
really a weak spot in selling Mesh Bags.
Before its introduction, each buyer made
his own selection, from a wide variety
of bags, as to what he thought would
sell best. As is obvious, such a buyer
must rely on what appeals to him. He
may be right, but he is just as likely to
be wrong, in his selection. He may not
know his trade nearly as well as he
thinks he does. The result is, that some
of the bags do not sell very well. He
does not blame his own taste and judg-
ment. He is more likely to blame Whit-
ing & Davis.
The "Combination" idea substitutes
for the uncertain judgment of the in-
dividual store buyer the proved-reliable
judgment of great numbers of actual
women buyers. For, in a sense, the bags
in a. combination are selected by the wo-
men, as they represent what a great
number of women, all over the country,
have liked well enough to buy. Such
bags are, therefore, what other women
This is the application, to the Mesh
Bag industry, of modern scientific mer-
chandising which does not guess and
leaves little to chance or individual judg-
ment, and which has as a basic principle
that the manufacturer must help the
wholesalers and retailer to sell the goods
he sells them — in a word, co-operation.
By carefully analyzing the sales rec-
ords for the entire line, and a compari-
son of the needs of stores of various
sizes, we could be absolutely certain of
how well each bag would sell. All of
this valuable experience is placed at the
disposal of each wholesaler and retailer
by our grouping these popular bags in
Published Sk.mi -.Monthly
by Employees of Whiting «fc Davis Co.
Editor . . II. B. Rowan
Lawrence Cook Canadian Factory
Phoebe Havey Sol'd Mesh Dept.
Rita Abrams Unsol'd Mesh Dept.
Dick Barton Mesh Dept.
Ted Peterson Stamp Dept.
Erwin Sylvia Tool Dept.
Frauk Brown Bench Dept.
COMMERCIAL P RE55- PR INTC R6
Cont'd from Page 1 Col. 3
combinations. In a sense, we offer a
sort of sales insm-ance in this combina-
tion idea. Other combinations are now
ready, so that whatever the size of store
or class of trade, the buyer will be able
to get just those bags which will sell in
his kind of store.
The result will be that the idea will
create the best of good will for the Whit-
ing & Davis Co., as the wholesaler and
retailer will soon see how much we are
helping him, how he sells our bags more
easily and in larger numbers, thereby
making greater profits out of his mesh
We are capitalizing this opportunity
to the full by sending out, packed in
each box, an easel especially designed
to display each bag at its best, only one
bag being placed on the easel. This en-
ables the retailer to secure a very ef-
fective display of each bag in the "Com-
bination," either in his show case or
window. These easels are packed only
in the "Combinations."
Judging from the many compliments
we have already received from the trade,
they consider the "Combination" idea
as one of the most important innova-
tions in merchandising Mesh Bags the
indu-try has ever seen.
THE WADCO AD-MAN.
There should be a lot of "Sleigh-
rides" gotten up at this appropriate
time if the spirit of long ago is alive.
Many autoists are craving one.
Slush and water were pretty deep
across from the factory during the
storm and some of the girls had to go
home. It was impossible to get here
without getting wet. How about it,
The flivvers are nice, nowadays,
aren't they, Isabelle.? Especially with
the top down, and the bottom like a
How are marshmallows, Matilda?
Items of interest from the monthly
Review, published by the Federal Re-
serve Bank of Boston :
Bankers and Business Men looking
forward hopefuly yet cautiously to 1923.
Actual consumption of goods in 1922
has been large.
Holiday trade has been exceptional.
Retailers' stocks are low and out-
standing orders small.
Exceptional building activity marked
Looking ahead into 1923, the pros-
pects seem to be good, contingent, among
other factors on the willingness and
ability of merchants and consumers to
buy merchandise at the higher prices
necessitated by increasing wholesale
quotations, and also on that other im-
portant factor, the foreign situation. In
all probability the impetus given to gen-
eral business by the activity in the build-
ing industry will continue well into the
coming year. Undoubtedly one of the
most optimistic factors in the whole sit-
uation is the sound condition of the
banking system of the country.
Freight Cars. — Shortage of Freight
Cars which during November created a
serious situation has been relieved and
now causes no anxiety.
Iron and Steel. — Prices have contin-
ued their depression of past two months.
Composite prices issued by Iron Trade
Review $40.28 for second week in Decem-
ber compared with $-13.79 average for
Brass and Bronze. — Industries in New
England operated at over 80 per cent
capacity during first half of December.
Silverware. — During November and
December seasonably active, some con-
cerns on cheaper lines running full
time, others as low as 6n per cent,
capacity, inventories moderate. Dis-
tributers thought to be under stocked.
Retail (food). — Food costs are now
less than a year ago, but still 25 and
50 per cent above 1913 level.
Boot and Shoe. — In New England
industry ran at nearly 90 per cent ca-
pacity during November, medium and
low priced shoes selling best.
Cotton. — Government report says
year's crop short, supply scarcely suf-
ficient to meet needs.
Woollens. — Industry running at 90
per cent, capacity, greatest activity in
Sales of Boston Department Stores
8 per cent, larger in November this
year than November, 1921, although
sales transactions were but 4 per cent,
The employees of Department A have
done good work in 1922 in furthering
the quality so essential in maintaining
One and all have worked conscient-
iously and in harmony, with the sincere
aim of giving of their best efforts, proud
of the work they individually have done
and bearing always in mind that Gold
and Sterling mesh bags should be as
near right as it is possible to make
Their work has not been in vain, and
it is here right and proper that mention
should be made of it. Let us keep up
the good work in 1923.
Department A has been favored with
many orders for mesh bags made in the
Sterling and Gold Plate combinations.
The orders sent in attest their strong
appeal to the customer and in keeping
with Fashion's demand for colorful ef-
Sample making is carried on in the
Department and necessitates keeping
abreast of the Fashion trend. It is con-
sidered essential to place in Milady's
hands a mesh bag in harmony with the
costume (as much so as her jewels) the
Whiting & Davis line on which much
time and money has been expended bears
evidence of this, and favorable comment
comes lrom customers who recognize its
It has been my privilege as editor of
the Wadco to go among you gathering
items of interest and I thank all who
in any way have contributed to make
the "Wadco" what it stands for today.
"A medium which acts for the welding
together of our Factory Family."
May I ask a continuance of this co-
operation in 1923? I know I shall re-
ceive it and thank you for it.
The spirit of Cooperation evinced by
those who helped on the New Year's is-
sue is apprec ated and thanks extended
them. They can rest assured their ex-
ample will help in the future when oth-
ers may likewise be called upon.
It is my earnest wish that you one
and all will find happiness and prosper-
ity in 1923.
Harry B. Rowan.
Why so quiet and pensive this week,
FISH SCALE DEPARTMENT
When Mr. Sweet took over the unsol-
dered mesh department about two years
ago, he decided it would be better to di-
vide the fish scale from the ring mesh
and built up a department of which we
are proud of.
The new designs in our painted bags
have met with ready sale and we have
been kept busy filling orders. When we
place our new sample line on the market
which includes bags made of "Sunset"
fish scale mesh in all the different tints,
we are sure 1923 will be our banner
I take this opportunity to thank the
girls for their co-operation in getting
out the orders during the past year. They
are all such willing workers that they
are often borrowed to help out in other
departments, and it is often difficult to
get them back again. I also thank them
for their generous gift at Christmas and
extend to them the New Year's greet-
Our slogan is, "Give us the orders and
the mesh and we will do the rest."
I was approached by the Editor for
a short write up of, say about 100
words, but possibly he will give me an-
olher chance later on. During the past
year I have drawn a few Cartoons for
the "Wadco" and I sincerely hope that
none of my shop-mates who have in any
way been connected with these Car-
toons will take offense at any of them,
as they are done purely for fun.
Toll Operator: "Boston calling Jane
Manchester Is she ready to talk?"
Mr. Fallon was told to call at tho
Rolling Department for his "adenoids."
Employees are warned not to allow
Florence Austin to sell them stockings.
She gives three for two pair.
A WORD IN BEHALF OF CLEANLI-
As dirt and disorder breed disease
and discontentment so do cleanliness and
order insure health, inspiration and
greater efficiency. It has been suggested
that there is little poetry connected with
the cleaning power departments but
that the health and comfort of the
whole force are largely dependent upon
them. This is true. But as a home can-
not be kept clean and attractive without
the cooperation of the whole family,
neither can the best results be obtained
by those departments without the cheer-
ful co-operation of every employee. To
all who understand and practice this
rule we extend hearty thanks. To any
who are careless we ask for greater in-
terest and team work. Let each one use
the opportunities of our shop as he
would those in his own home and by so
doing make our shop a model during the
year 1923. To all my assistants I ex-
tent thanks for hard and faithful work
and to all a Happy and Prosperous New
HARLAN L. MORGAN,
Janitor and Engineer.
Open your shop window at recess
time, let in the fresh air; you will feel
much refreshed by doing so.
SOLDERED MESH DEPARTMENT
I want to thank all the girls for
their little jokes and news items given
me in the past year making our column
one of the best in the paper.
I hope this next ye^r all will get to-
gether and send in news with lots "O'
Pep" as most everybody looks for 'the
humorous page of the "Wadco" first.
Everybody waits eagerly each fort-
night for the "Wadco" to come out,
so I hope all the girls will get to geth-
er and make ours a lively and interest-
SOLDERED SPIRAL AND INSPEC-
Although our department has made
no great strides in production, each year
sees a gradual increase and we are in
hopes that this year will' surpass all
others. The bags are of such fine text-
ure and designs it requires more time
and skill in assembling. And now, we
have the beautiful new samples of No. 5
mesh which looks so much like lace.
There isn't a doubt of their being good
Let me say a few words for the In-
spection Department. Every bag leaving
this factory has been thoroughly in-
spected with the inspector's letter placed
in each bag. This is surely a lot of
work for there are about 1000 bags on
an average inspected every day for the
Both departments are made up of
willing workers and I take this oppor-
tunity to thank them for their co-
operation. Our girls have done good
work for the "Wadco" and I am sure
we all appreciate it.
FANCY CHAIN DEPT.
I am pleased at the dawn of a New
Year to express my appreciation for the
co-operation received the past year.
I am starting my fourth year with the
Whiting Chain Company and can plainly
see the progress that has been made
in the product in that length of time.
I feel safe saying at this time that the
present year of 1923 will place the
Whiting Chain Company in the lead.
I wish to extend a happy and pros-
perous New Year to all. Through the
Wadco I extend my thanks to The
Fancy Chain Department for their
Joseph F. McGrath.
A number of new employees are en-
tering the unsoldered department ow-
mg to the increase in business.
Wednesday evening, January 10th,
the Mesh Room and the Bench Hands
met in a bowlnig match and of course,
the mesh room won with ease. They
won the three strings and were never in
danger. Although the score does not
indicate it, the mesh room was a little
too classy for the bench hands. Time
and time again they had to let up a bit
so as to make it more interesting. Jo-
seph McKeon was in good form and was
high man for the mesh room, while Bar-
rows of the bench room chopped a lot
of wood for the losers. The mesh room
team is open to bowl any team in the
factory for fun, money or marbles. '
Hemmingson, 79 85 88 252
McNeil, 97 96 78 271
Francis, 87 82 93 262
Fawcett, 81 84 90 255
McKeon, 99 102 92 290
443 449 441 1333
Wilson, 94 86 77 257
Jenneau, 88 90 90 268
Crotty, 96 94 99 289
Barrows, 81 89 80 250
Corrigan, 83 83 88 254
442 442 434 1318
UNSOLDERED MESH NOTES.
Everyone was wondering who An-
nie Mc — was so interested in at the
rink, but we have found out the first
name is "Abe".
We are thinking of buying over-
shoes to keep Billy Mahon busy. He
seems pretty good at nutting them on,
don't you think so, Edna?
Bill Brennan is trying to put one
over on us. Says he has a small foot
or Anna Laplante a mighty big one,
for Bill was wearing Anna's shoes.
Some girls from this department at-
tended the skating rink the other night
and from all accounts Omega Oil and
bandages would have come in handy.
How about it, girls?
Mrs. Lucy Thibodeau and Louise
Monahan are on the sick list.
Agnes McGettrick, who has changed
her position from soldered mesh in-
spection, is operating one of our join-
There is quite a scramble among the
girls who ride to Franklin to sit beside
a nice-looking old gentleman. How do
you feel about it, Francis J.?
WHITING CHAIN COMPANY OFFICE
The commencement of the year 1923
finds our office staff preparing them-
selves the busiest year in the history of
the Whiting Chain Company. Al-
though 80 per cent, of the office help
have been here less than six months,
they are adapting themselves to the
work, and applying new ways to facili-
tate the work.
The salesmen are sending in many
fine orders both on our new and old
numbers and it is evident that the
buyers through >ut the country are ap-
preciative of our large and fine line.
The factory has now the largest pro-
ductive force in its history. Many of
the complex problems that have con-
fronted us in the past regarding speed-
ing up production are being solved
through the formation of the "Whiting
Chain Company Department
Managers Association", which was
formed on December 26, 1922. At its
semi-monthly meetings suggestions rela-
tive to economical handling of raw ma-
terial, readjustment of, and addition to
machinery, and co-operation of depart-
ment heads have already been acted up-
New ideas in novelties have already
been put forth by some of our depart-
ment heads and some of them we feel
will make valuable additions to our
In conclusion, let us thank, our
friends in the Whiting & Davis Co. for
their many kind favors during the past
year as they have always been willing
to extend to us the benefits of their fine
With best wishes to all for a Happy
and Prosperous New Year.
Edward H. Smeed.
NOTES FROM WHICHACO
Charlie — How is walking over West
Who is supplying all the chocolates
that Hortense is chewing these days?
Hortense, is he as sweet as the choco-
It is a well known fact that the
reason for the poor trolley service be-
tween Plainville & North Attleboro is
that Zelma Burns insists on walkinsr in
the car track and onlv leaves it after a
lengthy argument. Bill Kraigenow says
he has experienced the same trouble.
LETTER FROM PANAMA
Henry Hemingson has received a let-
ter from Rudolph Bourbeau, formerly
employed in the Tool Room Crib. The
young man writes from Panama where
he is stationed at present with Co. F,
11th Engineers, but on detached duty in
the Shipping and Receiving room of the
Engineer Operating Base. He states
that he likes the service in Pmnama very
much with summer weathjrf the year
round and plenty of cocoanut, orange,
banana and other fruits abounding.
He mentioned the smoothness of the
working of the Panama Canal Locks
and says it is a very impressive sight
to see one of the big ships go through.
Rudolph enlisted in Syracuse, N. Y.,
for Panama, with his "Buddy" and took
the St. Michiel Transport at New York
for Panama, stopping at Porto Rico on
He sends his best wishes to all his
friends in the factory with greetings
for the New Year.
SOLDERED MESH NOTES.
Florence Whiting keeps house now.
Wonder if the young lady makes pies.
Celina Morrison is listed to sing at
the Opening of the Recreation Building.
Lillian Bryden wears boots but
they're not Radio Ones.
Vivian wishes that Isabelle would
discontinue her wcrobatics in the fac-
The girls are waiting for a Romeo
who has a "Pung" to go on a sleigh-
Vera's love has cooled for Valentino.
Someone said "Wop".
Who is dating up the girls in the
How sad to hear of Ellen Peck. The
young lady has been disappointed in
Tina Gauvine is a basket ball fiend.
Ida Meyers has joined the Knicker
Club. Tweed for hers. This makes an
even dozen, boys. Now, to get their
Paul says when he gets married he is
going to take the girls to the Capitol
Helen Jedlinski is about to celebrate
a birthday and the girls are sure going
to help. D : d we hear someone say
May Bell is wearing a nice little
wrist watch, a present from her Santa.
The eirls of the Assembly Room pre-
sented Mrs. Helen Roessler with a beau-
tiful picture and a five dollar gold piece
as Xmas gifts.
Miss Eve'yn R'ordan was preseiv
with a green gold soldered mesh 1
from the girls of the Assembly Room.